House of Hur

HURFRIENDS, A Community-Driven Makeup & Skincare Brand

House of Hur is more than a beauty brand — it's a community space where everyone connects and shares their unique beauty. From product formulas and colors to packaging and global expansion, every decision is shaped by the voices of 'HURFRIENDS'. With bold and innovative products like the Ampoule Blusher and Tint, we redefine what makeup and skincare can be together.

As the first domestic beauty brand to produce and launch products in Indonesia, House of Hur has rapidly expanded beyond Southeast Asia to reach consumers across the Americas and Europe.