Milestones

  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2019
  • 2017
  • 2016
  • 2015

Our Journey, Our Growth

Starting with a small challenge in a humble office at Guro Digital Complexin 2015, we are now creating our journey toward becoming the world'sNo.1 beauty platform.

2026

2026.02

  • Completed acquisition of Hansung USA

2026.04

  • Established GOODAI GLOBAL USA
  • Established GOODAI GLOBAL Japan
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2025

2025.04

  • Launched Dr.nineteen

2025.09

  • Completed acquisition of Round Lab (Seorin Company)
  • Completed acquisition of SKINFOOD
  • Recorded consolidated revenue of KRW 1.4 trillion
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2024

2024.08

  • Completed acquisition of TIRTIR

2024.09

  • Completed acquisition of IUNIK

2024.11

  • Completed acquisition of Craver Corporation (SKIN1004)
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2023

  • Recorded consolidated revenue of KRW 140 billion

2022

2022.01

  • Completed acquisition of House of Hur

2022.11

  • Beauty of Joseon achieved #1 ranking in U.S. Amazon Sunscreen category
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2021

2021.11

  • Launched Beauty of Joseon 'Relief Sun: Rice + Probiotics' sunscreen
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2019

2019.03

  • Completed acquisition of Beauty of Joseon
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2017

2017.01

  • Entered into exclusive distribution agreement with Beauty of Joseon

2016

2016.12

  • Incorporated as GOODAI GLOBAL

2015

2015.04

  • Founded GOODAI GLOBAL
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